adidas Originals is celebrating the return of one it’s most popular and classic silhouettes, the Campus. Since being introduced in the 1980’s, with its roots in sport and basketball, the Campus shoe became the coveted shoe on the streets.
To celebrate the return of the silhouette, adidas Originals collaborates with Blondey McCoy, Na-Kel Smith, Tavia Bonetti and Tiffany Lighty in the No Time to Think campaign, shot by legendary photographer, Kenneth Capello.
No Time to Think was inspired by the downtown scene of New York in the early 90’s, a time defined by an intuitive approach to creativity, and made up of creative trailblazers. As a group, they set the pace for identifying what it means to be original, removing all inhibitions and acting out of pure instinct. Turning to a new creative set, who are linked to the downtown scene and skate culture, Blondey, Na-Kel, Tavia and Tiffany represent the faces of the Campus shoe. Photographer Kenneth Capello, a fixture to the downtown scene himself, captures the free- spirited, fearless intuition of this cast of creators in their natural habitat. Turning to a crew who are always doing it their way, this group identifies with the raw, honest attitude of the street today.