Sportswear giants Champion have gone back to their roots for their latest spring summer collection. In what I think is their strongest collection in a few years, Champion introduce some all-over prints to accompany the stripped back ‘blanks’ they are known and loved for, including a rework of their infamous all-over logo print reinventing the Champion full-script into a timeless repeat box logo and also a great collage of archive catalogue covers and campaigns. A new sub-collection called PP-Spray introduces garments that have been dyed and sprayed by hand to give a vintage look. The result is similar in appearance to products released by the brand in the 1990s. Additionally, a new Indigo line also uses traditional dyeing techniques to give a gently washed out look that slowly fades further with use and washing.
The collection sees a return of their infamous Reverse Weave sweatshirt. One of the earliest technological innovations within athletic apparel, patented by Champion in 1952, Reverse Weave is a technique used for weaving a sweatshirt using a heavy cotton knitting process to prevent vertical shrinkage or stretching, use after use, wash after wash. The Reverse Weave line consists of the staple crew neck sweatshirt, hoodies and sweatpants.
The colour palette of the collection is perfect for summer, complimented by this beautiful lookbook shot by Stephanie Sian Smith and styled by Natasha Wray. Champion have been a bit quiet of late but this is exactly what they need to bring back into the game.