The latest collection in an ongoing collaboration between Danish contemporary fashion brand, Wood Wood and US sportswear brand, Champion is set to drop for AW17 and it doesn’t disappoint. The two iconic brands have joined forces yet again to create a sporty capsule collection for both men and women. Originally introduced at the Wood Wood runway show in Milan, January 2017, the Wood Wood and Champion collaboration for Summer 2017 fuses Champion’s strong sports legacy with the contemporary fashion of Wood Wood.
Colour blocking and dual branded graphics feature heavily across the collection to highlight features such as branding, pockets or zippers, with a relatively autumnal colour palette for the most part. Wood Wood yet again add a sophisticated modern and urban touch to the iconic garments including the popular reverse weave fabric.
I don’t think I’ve ever seen a bad lookbook for any of their previous collections, however this shoot is easily my favourite. Everything from the location, styling and models to the photography and art direction is on point. The Champion by Wood Wood AW17 capsule collection will pre-release at all Wood Wood stores including woodwood.com on June 22nd, before launching at selected retailers worldwide July 1st 2017.