Let’s face it, The Notorious B.I.G. needs no introduction. To commemorate the 20th annniversary of his death, The Notorious B.I.G. estate are launching a fashion brand entitled, Hypnotize, with a pop-up shop in London for one weekend only. Launching as a premium apparel and accessories brand, I haven’t yet seen any of the product but I’m hoping it doesn’t disappoint. Biggie was not just recognised and respected for his music alone, his fashion was always on point too, so I’d like to think a brand in his honour will do him proud and aim to leave its own legacy.
To mark the occasion, Hypnotize have teamed up with Londons cult favourite, Homage Tees to release 3 t-shirts, as seen below, all available exclusively at the pop-up this weekend. For me it’s all the ‘Brooklyn’s Finest‘ tee, most reminiscent of Homage Tees trademark style. The shop is located in the Camden Market so head down to grab some exclusive bits whilst they’re available (full address below). London collective, Livin’ Proof are providing the music for the launch to ensure the vibe is exactly as it should be. It goes without saying that Biggie should be the soundtrack to your weekend.
Pop-Up Address ;
Stables Yard Entrance
Chalk Farm Road