After recently adding Lucien Clarke to their Punks & Poets lineup of creatives becoming their first European skater, Stance sent their skate team out to Cuba to shoot a lookbook for their new range of socks. A solid team and a serious force to be reckoned with; the group consisted of Lucien Clarke, Andrew Reynolds, Ishod Wair and special guest Arto Saari, who shot the campaign.
In addition to shooting the lookbook, a short video series was also filmed to highlight the Cuban skate scene, featuring some of the local skaters. It is through this series (first episode above) that the reason why they chose to go to Cuba becomes apparent. Cuba’s skate scene has no funding, very few resources and not much to speak of in terms of a skate park, fortunately however, the street spots are great. But despite those obstacles, the scene is growing, thanks in part to organizations like Cuba Skate and the kids that want to see it furthered. Publicity about the Cuban skate scene raises awareness and, in turn, can improve the situation by supplying skate resources. I have no doubt that Stance are contributing to the scene with this campaign at what seems to be a very important time for Cuban skateboarding. Keep an eye out for episode 2 dropping shortly.
I’m a big fan of Stance as a company and also rate their product. Celebrating creative expression, such as the Punks & Poets campaign, which honours curators of originality across many various art forms, will always have my respect. The diversity of talent highlighted in P&P is comforting too.